Acacia Unveils New Look: Reinforcing Customer Focus, Innovation, and Reliability

By Raj Shanmugaraj | Posted on December 12, 2023

With ever-increasing bandwidth demands, coherent optical interconnect technology has become an increasingly strategic part of the network. Coherent technology has been a game-changer for optical networking and continues to evolve with the increasing deployment of coherent pluggable optics.

As optical networking is evolving, so is Acacia to meet the needs of our customers. Acacia’s founders, Benny Mikkelsen, Mehrdad Givehchi, Christian Rasmussen and I, are proud to introduce a refreshed visual identity including an updated logo and color scheme, reaffirming our commitment to our core values of customer focus, innovation, and reliability. We believe it captures the essence of these pillars with a bolder look to highlight our leadership in the Terabit era. Rather than introduce everything at once, our plan is to roll out our new look over time. Check out our new website home page and watch for the rest of the website to be updated in Q1 2024.

We Are Acacia
The Acacia brand continues, as does our commitment as a trusted supplier developing innovative silicon-based high speed optical interconnect products that accelerate network scalability through advancements in performance, capacity, and cost. Our silicon photonic PICs, DSP ASICs, and coherent modules inside a variety of network equipment products empower cloud and service providers to meet the fast-growing consumer demand for data. With a history of delivering industry first products while being pragmatic, we remain committed to disruptive innovation that helps our customers solve some of the most difficult optical networking challenges.

Customer Focus is Number One
At Acacia, customers are at the center of everything we do. Our new look aims to reinforce Acacia’s unwavering dedication to customer collaboration and satisfaction. By continuing to closely collaborate and deepen our understanding of customer needs and challenges, Acacia can continue to develop optical networking solutions that empower customers to thrive.

Disruptive Innovation is in our DNA
Acacia has consistently been at the forefront of technology advancements in the optical networking industry. Our cross-functional team is talented, confident, and committed to execution. We continue to build on this culture of creativity as we grow to meet and exceed customer expectations.

Trusted Reliability Sets Us Apart
Acacia understands the critical importance of reliability in today’s interconnected world. Customers rely on Acacia’s solutions for product consistency, seamless connectivity, and uninterrupted operations.

Cisco Alignment and Strengths
When Cisco announced the intent to acquire Acacia in July 2019, the company also promised that it was fully committed to supporting the ongoing development, supply and support of Acacia’s existing and future products, as well as continuing and expanding Acacia’s customer base and growing new customers.  Since the acquisition closed in 2021, this commitment has only strengthened, as we have continued to engage with our network equipment manufacturer customers on new development efforts that enable them to grow their business, while also helping support Cisco’s transformative network strategies.

While we are maintaining the Acacia brand, the company is bolstered by Cisco’s strengths including:

• World-class supply chain organization ensuring efficient production, delivery, and support for Acacia’s products
• Access to extraordinary people and technology expertise to help accelerate the trend toward coherent technology and pluggable solutions while accommodating a larger footprint of customers worldwide
• Financial strength that provides continued investment ensuring that Acacia will have the necessary resources and support to continue pushing boundaries, innovating, and delivering exceptional products and solutions

Acacia’s updated visual identity marks an exciting new chapter in our journey. We would like to thank our customers and partners for giving us the opportunity to work together and be a trusted partner to you. We look forward to continuing to collaborate to develop innovative solutions together. If you have questions or feedback, please contact us.

Raj Shanmugaraj
Mehrdad Givehchi
Benny Mikkelsen
Christian Rasmussen